- Download Total Relationship Marketing
Author: Evert Gummesson
Date Released: 2002
Page Count: 350
Isbn10 Code: 0750654074
Isbn13 Code: 9780585458083
Review 'Evert Gummesson has provided a vivid demonstration of the ubiquity of relationships in marketing phenomena. Everywhere one turns, we see relationships. Each company must identify the key success relationships in its business and manage them optimally.' Philip Kotler- Distinguished Professor of International Marketing, Northwestern University, USA. 'Evert Gummesson is a pioneer in the field of relationship marketing. He is an original and stimulating thinker whose insights and ideas are essential reading for anyone who is seeking to understand the role of marketing in a rapidly changing global environment. This book is an important contribution to the literature of marketing.' Dr. Michael J. Baker-Foundation Professor of Marketing, University of Strathclyde; President of the A M; Dean of the Chartered Institute of Marketing's Academic Senate About the Author Evert Gummesson is one of Europe's leading marketing thinkers. He has a major international reputation based on his teaching, writing and consultancy in Europe, the UK and North America. Since the first edition of Total Relationship Marketing, Evert Gummesson has received two awards for his pioneering work in marketing: "The Year 2000 Award For Leadership In The Services Field" presented by The AMA and The Chris Ottander Prize, a Swedish award sponsored by the leading business weekly Veckans Affärer.
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